Discover a better way to design and build products.

Calling all Product Owners and Marketeers! A you ready to up your game and stand out from the competition? Dive into our turbo-charged short course designed for masterminds like you! 

Uncover the secrets of the Kano Model, a game-changing product prioritisation strategic planning tool that's a total game-changer in the business world. Learn how to revolutionise your existing products and plan for future awesomeness. No more wasting time on features no one cares about – it's all about crafting what your customers crave! Join the fun and turn your product game from ordinary to extraordinary!

Learn about The Kano Model principle

The Kano Model is a framework designed to help you prioritise the roll-out of product features and attributes, based on whether the features are likely to lead to a 'satisfied' customer. The strict product focus is what differentiates the model from other prioritisation models in the market.

  • Design products that customers want

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Learn how to integrate the practice into your business

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

  • Enjoy lifetime access to learning materials

    Use an icon and text to communicate the value proposition and share the specific benefits of your offering. What makes it unique in your market?

Meet Your Instructor

This short course covers how you can leverage the concept and create a prioritisation schedule for your business.

Founder William Page

With a background in corporate law, William Page has assisted business in establishing funding models for venture capital investing as well as external open innovation planning. William is a strong believer that the entrepreneurial mindset (the way we solve problems) can help any business (big or small, old or new) achieve scale and growth. Corporate organisations can promote intrapreneurship to enable growth that is established from the creative thinking of their employees. On the other hand, business owners can position themselves and establish a stronger market position against their competitors by embedding entrepreneurship into their daily decision making.

An overview of The Kano Model principles

Product attribute priortisation

The Kano Model is a framework that can help you to identify valuable product features that resonate with your customers and differentiate you from competitors. This short course teaches you how you can leverage the Kano Model to prioritise the roll-out of product attributes and enhancements that strengthen your customer value proposition (CVP).

Downloadable worksheets

The Kano Model is a framework designed to help you prioritise the roll-out of product features and attributes, based on whether the features are likely to lead to a 'satisfied' customer. The strict product focus is what differentiates the model from other prioritisation models in the market. This short course covers how you can leverage the concept and create a prioritisation schedule for your business.

Course curriculum

    1. Introduction

    2. Overview of The Kano Model concept

    3. Integrate The Kano Model into your business (Exercise)

About this course

  • Free
  • 3 lessons
  • 0.5 hours of video content